Recent Changes at Granite Digital

At lot has happened in Granite Digital over the past few months. Through the continued success delivering exceptional website solutions for our clients we have expanded our team and moved into two new office locations in Cork and Dublin.

Our Dublin office is now located in a brand new office in the Temple Bar area in Dublin while the Cork team has moved to the city centre of Cork on Lapp’s Quay.

We are excited to share more news soon about further development.

New website for FIRE Restaurant and Dublin Conference & Events Venue

Both, the award winning FIRE Restaurant and The Conference & Events Venue in Dublin just received a shiny new website! With two distinct and fresh designs this was a welcome face lift for the distinguished brands.

FIRE Restaurant and Lounge is located on Dawson street in the heart of Dublin. As an award winning restaurant it is the address to go to for the connoisseur or anyone looking for a special dinning experience! They also offer exclusive private dining rooms making it an attractive location for corporate meetings. And if you are interested finding out some of their gourmet secrets then check out their own recipes. FIRE is without a doubt among one of the top restaurants in Dublin.

The Conference & Events Venue is an incredible space in the heart of Dublin City used for a diverse range of events. Everything from prestigious conferences, fashion shows, exhibitions, product launches to international receptions and large concerts are held there as it is so versatile. Originally build in 1821 the round room has been the scene for many important events in Irish history with many prominent figures visiting over the years. It has since been renovated and is now a stunning location with the latest in audio visual equipment making it truly an exceptional venue in Dublin.

Alf Smiddy appointed chairman of Cork Local Government Committee

The Minister for the Environment, Alan Kelly, today announced the appointment of an independent statutory committee to review the Cork city boundary and other local government arrangements in Cork. Granite Digital’s chairman, Alf Smiddy, has been asked to chair the newly formed committee. Alf said he was “privileged to be asked by the Government, and specifically the Minister for the Environment, Heritage and Local Government, Mr. Alan Kelly to Chair the Cork Local Government Committee, and specifically to carry out an objective and independent review of Local Government arrangements in Cork City and County, including the boundary of Cork City.”

The Committee is required to carry out an objective review of local government arrangements in Cork City and County, including the boundary of Cork City, the local government areas and the local authorities for such areas, and to prepare a report making recommendations for improvements in such arrangements with respect to: –

(a) whether the boundary of Cork city should be altered and if so, recommendations with respect to the alteration of the boundary; or
(b) whether Cork City Council and Cork County Council should be unified; and
(c) any further related matters on which the Minister may request the Committee to make recommendations during the course of its review.

The committee is comprised of the following members:

  • Mr Alf Smiddy (Chair);
  • Mr Tom Curran;
  • Professor Dermot Keogh;
  • Mr John Lucey, S.C.;
  • Dr Theresa Reidy.

The committee is tasked with completing its work within 9 months and the report will be subsequently published by the Minister.

Cork’s newest hotel officially opened by An Taoiseach

It’s been up and running for a few weeks now with its amazing new website, designed and built by the guys here at Granite, but today saw the official opening of The Kingsley by the Taoiseach.

Cork Chamber Chief Executive Conor Healy today welcomed the opening stating that “2014 has been a great year so far for the hotel sector in Cork with many hotels reaching capacity at peak times over the summer season.  The Kingsley, and its high quality offering offers massive potential to add to Cork’s capacity to deliver an attractive tourism product.”

The Kingsley is owned by the Fota Collection, and we have been a digital marketing partner of theirs for over 2 years promoting Cork’s finest 5 Star hotel . This year has seen us work with them on some web and app development projects and we look forward to continuing to build a strong partnership.

Congrats to them on the official opening today and here’s to many big days ahead.


Cork’s Biggest Summer Events

We were delighted to win a new contract recently in which we will be working with the Munster Agricultural Society on 2 exciting projects for The Cork Summer Show & The Cork Food Fest event which are taking place in June this year from the 13th to 15th inclusive. We have created 2 brilliant websites and both have been launched in the last week.

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The Importance of Social Media in Business

Companies and their Social Media Stats

Companies and their Social Media Stats

Many companies know that social media is a major factor for businesses to achieve success in today’s increasingly competitive marketplace, and in 2014 a lot of companies who embraced the social media revolution are now reaping benefits from their investment in time and resources, producing a high number of fans/followers, high Google rankings,  successful conversions and great influence factors

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Digital Marketing delivers growth for Blarney Woollen Mills

Blarney Woollen Mills is Ireland’s largest online gift-store. Founded in Blarney, Co Cork in 1975 as a souvenir/gift shop aimed at selling to tourists visiting the village to kiss the Blarney Stone, Blarney Woollen Mills quickly developed a significant mail order business shipping gifts primarily to the USA. Their web presence, has a huge range of products from the most popular Aran Sweaters to Celtic Jewelry and Novelty Irish Gifts.

Following the launch of a new version of their website website,  Blarney Woollen Mills hired Granite Digital in April 2013 to support its digital marketing strategy. Online sales had previously been based on email marketing and a strong brand generating repeat & referral business. The brief was to plan and implement a search engine marketing strategy to target new business for the website and thereby increasing brand awareness, revenue and sales.


• Increase online visibility of
• Increase sales from new online channels
• Increase brand awareness


Granite Digital’s search engine marketing campaign focused on generating awareness of combining both SEO and Search Engine Advertising (Google AdWords) to target users searching for Irish Gifts but who expressed no preference for where they bought them.

Once awareness was achieved, the focused broadened to tap into loyalty using remarketing with online display ads. Each channel  offers unique possibilities and plays a vital part in driving brand awareness, increasing sales and increasing performance:

SEO (Search Engine Optimisation)
• Raises awareness of among people searching for products stocked by Blarney Woollen Mills
• Increase in targeted traffic to website:  Search Engine Advertising
• Highly targeted advertising guaranteeing instant awareness
• Sophisticated conversion tracking to measure return on investment

Display Remarketing
• Drives sales and increases ROI by re-targeting customers who viewed products on site but didn’t purchase.
• Ads tailored to this campaign – targeting people who have already been on website

Google to launch new Search Results page design

If you have been using Google over recent weeks then you may have noticed that the Search Engine giant has been testing various proposed layouts in the hope of making the appearance of the search results interface easier to read. They have done this by increasing the font size and removing the underlines for some of hyperlinked content.

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Granite Digital Partners with Worldchoice Travel


Granite Digital are delighted to be recently awarded the contract to redevelop the Worlchoice Travel website and intranet. It is a very exciting project for our Web Development Team, with the goal of improving collaboration and communications between member agents and trade partners whilst most importantly using technology to deliver bigger profits for all involved.

Robert Carpenter, Director at Granite Digital, described the project as ‘very exciting’, saying it will showcase a ‘world-class digital look and feel’ to Worldchoice’s engagement with both their Irish members and their trade partners, which include Amadeus and Royal Caribbean. The goal is to bring Worldchoice’s intranet portal to life, he said, ‘reinvigorating’ their brand and profile.

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Eircom Disruption causes havoc in West Cork Areas

Business’s in the west Cork area were left stranded for almost a month and suffered serious disruptions the their daily online business proceedings due to problems with Eircom’s telephone & broadband systems, The problem was mainly within the Skibbereen area and Eircom were slow to accept responsibility.

Granite’s very own chief technical officer Ger O’Shea spent at least three weeks or more tackling the problem with Eircom and also helping some of granites many clients after receiving a constant stream of complaints from the Skibbereen area.

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