Alf Smiddy invited to speak at Chartered Accountants Cork Conference (9th September)

Alf Smiddy, current Chairman of Granite Consulting and former MD of Beamish & Crawford has been invited to speak at the Chartered Accountants Cork Conference “From Adversity to Success” on the 9th September next in the Radisson Blu Hotel, Little Island, Cork.

Mr. Smiddy will speak along with Gavin Duffy of Dragons Den fame, Padraic O’Maille of O’Maille Group and David Duffy of The Economic and Social Research Institute.

Alf is a chartered accountant by profession, having worked with PricewaterhouseCoopers in Cork and Dublin, and also at the most senior levels in the Irish and international beverage industry for over twenty years.

He was Chairman & CEO of Beamish & Crawford Plc for over twelve years, and on the Board and leadership team of Scottish & Newcastle (UK) Ltd (a FTSE 100 company, and the largest brewer and cider Group in the UK and Irish markets combined). He has also served in senior management and board roles across a broad range of other private and public sector enterprises in Ireland including the Cork Airport Authority, Cork Chamber, IBEC, and PLATO Ireland.

Alf is Chairman of Granite Consulting a digital marketing agency based in Cork., Quintas (Audit, Taxation, Wealth Management and Financial Services, and Quintas Energy), and of Eolas International Research Ltd.

He also runs his own company, Alf Smiddy & Company Ltd, which works with organisations in the private and public sectors in Ireland on organisational strategy, marketing and business development, and strategic financial


From Adversity to Success” – Failure is greatly underrated in this country. Traditionally it has been perceived as a negative, odious and bad thing and to be avoided at all costs. Imagine the consequences if every young baby grew up with this mindset. They’d never walk or talk and certainly wouldn’t ever become accountants. All success is predicated upon layer after layer of failure. All high achievers understand implicitly that “failure is the breakfast of champions”.

“From Adversity to Success” therefore is firstly a seminar that reframes “Failure” as a temporary setback that provides the necessary learning, experience and wisdom that enables you to realise your full potential.

Secondly it presents 4 powerful strategies that can enable you to achieve your goals and ambitions faster and easier than you ever believed possible. Learn how to ‘FAIL’ spectacularly:

  1. Focus on what you want.
  2. Act massively in the direction of what you want.
  3. Inspect what’s working and not working.
  4. Learn continuously.

This conference is great value at €150 per person with the third place free with every two bookings.

For more details you can download this brochure for the Chartered Accountants Cork Conference or contact Alf.

For further information:

Mary Rose Desmond,
Regional Development Co-Ordinator,
Chartered Accountants Cork Society,
13 Ashwood,
South Douglas Road,
Tel: 087 219 6935