.Cork, The Marketing Benefits of gTLD’s

Cork Independent recently announced that The Deputy Mayor of Cork is pushing for a .cork Domain to help promote local businesses and online sales.

gTDLCurrent Online spending in Ireland is a staggering 4bn a year, but the issue with this is that 75% of it goes to overseas companies and venders. Companies with .com .co.uk, and even .ie can be from abroad, where as .cork if properly regulated can be used to assure the customer the origin of the purchase and the locality of the service.

A domain such as .com is officially known as a gTLD generic Top Level Domain. As domain names have become scarce over the years,  a new way of naming domains had to be created. There are currently 22 gTLD’s such as .com .net .gov .ie .eu. ICANN’s  (The Internet Corporation for Assigned Names and Numbers) aim is to promote competition, branding, consumer choice, localisation,  Digital marketing and innovation while ensuring the security and stability  of the Domain name system (DNS) with the new plan for gTLD’s and people wanting to register a unique domain will have to go through an application process.

BlogThe application window recently opened on Jan 2012 and a total 1,930 applications for new gTLD’s have been received. By March 2013 we saw the initial results of the process and in Aug 2013 the public saw the new gTDL’s that were deemed “eligible”.

So what are the benefits of unique domains?

The .cork domain will greatly benefit local retail and web development business’s within the Cork area and it will improve on more specific search results. New gTDL’s will also offer the following benefits –

  • Entrepreneurship. Create your own business model and establish accessibility policies for your TLD. If your customers want tighter security, make your TLD a high-security zone.
  • Increased control. You set the rules and the price for those registering your TLD.
  • Innovative marketing opportunity. Build better brand definition, brand awareness, brand loyalty and trust by having full control over your own TLD.
  • Internationalised Domain Names (IDNs). Increase market reach by making the Internet completely accessible to users whose local languages use non-Latin characters.
  • Engage your community. Create a rallying point for supporters of your cause, community or culture to unite with a community-based TLD.
  • Bring together your geographic area. Celebrate your local citizens, commerce, activities, and culture with a geographic TLD.

Overall the theory of a .cork is good within itself,  but you really have to ask the questions is this just clever P.R to grab the headlines of being on the pulse of web technologies or has this been planned out and will be a serious proposition to localise, unify and benefit the people and city of Cork.

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Top 10 Gadgets for Tech Heads this Christmas

Welcome to our final instalment of our extremely popular blog “Top Ten  Gadgets for Tech Heads this Christmas” thank you to all our loyal followers and your feedback, sorry we couldn’t review all of your suggestions but find some more on our Facebook page and don’t forget to like us!

As we move on to our top 2 gadgets we look at tablets and in at number 2 is the google nexus 7

#2 Google Nexus 7

If you’re looking for a tablet this year then you really should check out Google’s new Nexus 7 New_nexus_7. The new Nexus 7 looks very much like the old version it’s slimmer and lighter than the original just 8.7 mm and 290 g. and significantly easier to hold.

The Nexus 7’s best feature is its amazing screen. The tablet still has a 7in IPS display but the resolution has been cranked from 1280 x 800 pixels to 1920 x 1200, giving it a mammoth pixel density of 323 ppi. The display is simply stunning and without a doubt the best of any 7in tablet around at the moment

The Nexus 7 is equipped with a 1.5 GHz Snapdragon S4 Pro quad-core Krait processor and the memory has been doubled to 2 GB.

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It even boots up quicker than your average tablet. But there’s still no microSD card slot for expansion. It’s one of the only downsides to this tablet

The Nexus 7 comes well equipped with dual-band Wi-Fi, Bluetooth and now has two cameras rather than just one and is small enough that using the rear camera for taking photos and video is easy with generally crisp nice looking shots Video can be shot at up to 1080p resolution and looks good if you hold the Nexus 7 nice and steady.

The Nexus 7 is a great tablet and is available in most electrical distributors such as Harvey Norman’s and P.C world at a recommended retail price of €250


So the top spot on our Top ten Gadgets for Tech Heads this Christmas is (drum roll)….. The iPad Air

#1 iPad Air

Apple have really out-done themselves with this product it is the smallest, lightest, and most powerful tablet out there. Its amazing size only 7.5mm depth smaller than most smart phones on the market. Apple have streamline everything possible on this tablet and still haven’t lost any of the essential features; in fact everything you find on the iPad 4 you will find on this device including the 9.7 inch screen a 2048-by-1536 resolution and over 3.1 million pixels, photos and videos pop with detail and text looks razor sharp.

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The new Apple-designed A7 chip brings 64-bit desktop-class architecture to iPad. That means up to twice the CPU speed and graphics performance for everything you do. And a fantastic battery life up to 10 hours.

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But all in all this is a great product as we mentioned in an earlier blog; the battle of the smart phones wasn’t as clear cut any-more with iPhone losing ground to its competitors but in the tablet wars iPad are leading the way. At a RRP of €487 the iPad is clearly the best tablet out there this year and that is why it tops our Top ten Gadgets for Christmas this year.

Thank you for following our blog and we all at Granite Digital wish you all a merry Christmas and look forward to putting out new fresh content for you next year

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Top 10 Gadgets for Tech Heads this Christmas

Down to number 5 in our list of Top 10 Gadgets for Tech Heads this Christmas and this the one you’ve all been waiting for, Smart Phones. Probably one of the most commonly bought presents for the last few years. But there are so many choices of smart phones out there it can be hard to chose the right one, so in today’s Granite Digital blog we will review gadgets number 5, 4, and 3 respectively.

#5 The iPhone 5s

Once a king always a king?

In the first days of Smartphone’s iPhone rule was undisputed and there was no other smart phone. But iPhones have been In steady decline as of recent, and the apple innovation era has come and gone.

The iPhone is still a good product and are still bringing out some of the newest features to desperately try to cling on to the top spot, but competitors are gaining ground quickly the newest version of the iPhone, the iPhone 5s has many new features but is basically the old iPhone 5 that was only released less than a year ago.iphone_5s

The newest features and the one Apple are really pushing is the Touch ID feature, a smart finger print recognition home button that can offer the security of safe purchasing and more. as-well as an improved camera and greater CPU power. But has apple killed itself by constantly releasing a new phone and then an “S” version less than a year later?

Apple are basically hoodwinking people with newer features and living of their past-tense status without having to do any re-design of the concept. iPhone used to be king for apps but now almost every app can be released on any platform. Would they not be better off putting out a full powered phone with top specs, and not leave customers feeling they bought the newest phone and all of a sudden its not as good in less than a 12 month period?

#4 Samsung Galaxy S4

A Cat may look at a king

Brought up in the shadow of the iPhone the galaxy strives to knock iPhone of the top spot and recently they achieved this, but the competition is so fierce will its reign be a short lived one?

samsung-galaxyThe Galaxy S4 boasts the largest screen for a Smartphone and has some amazing technology under the hood.  Its full screen is clear, sharp, and a breath of fresh air and watching full HD video or intensive 3D gaming is a doddle, and browsing the Internet or multi-tasking a breeze. Scrolling through menus is quick and smooth, with the only very occasional stutter occurring when something is updating while you’re trying to open an app at the same time. It also unfortunately has a slightly inferior camera to others. But one of the Galaxy’s best features is its outstanding battery life. As with the Iphone it can host all types of Apps, Apple used to be the only App machine but now developers make Apps for all platforms this is no longer an issue.

#3 Nokia Lumia 2010 Windows Phone

Rise of the Fallen

Before the era of the smart phone Nokia were kings among men and there greatest feature was their Camera technology the patented “Carl Zeiss” camera, was head and shoulders above any other phone camera out there, but their smart phone technology was sorely lacking and Nokia disappeared faster than you could say “révolution”. Nokia have been testing and trying to re-enter the smart phone market but with no avail. Until now!

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The New Windows smart phone has seen Nokia cleverly team up with windows and release a phone unique to the windows 8 design and functionality and corner the market in this niche. But it is still windows 8 and not the “greatest product” windows expected it to be, lacking in App ability and some of the biggest Apps such as Instagram, Vine, and Flipboard are missing (for now).

Nokia are staying with the technology that made them the best all those years ago, the Camera is by far the most superior Photo and Video quality than any other phone on the market and its Video editing tools are great for any person into making movies or photography it has many amazing features to allow the user endless hours of experimenting with settings, effects, zoom, and contrasts to produce some outstanding images or film, and all finished off with a handy upload tool straight to Facebook or Youtube. The loud colour range available make this phone fun and popular with the youth of today. But have Nokia released this phone to soon?

So after reviewing these phones it is hard to define which of them is the best, they all have locked onto a single feature that they think will make them the best seller.

As all other features of phone calls, functionality and apps are generally the same. The Smart phone is now generic and to tell one from another is only done by brand and design none of them have anything different or revolutionary to separate them from one another so buying choice will generally come down to favored product, best price, or contract offers.

Special Offers for April from Granite Partners

Just a quick note to tell you about some new and exciting offers from some of our customers and suppliers. Hopefully it will be of interest to some of our readers and save you a few €€€’s as well.

  • File One.fileone.ie”>Office Supplies in Cork are offering a 10% reduction off all products purchased on their new online shop until the end of April.

 

  • The West Cork Hotel in Skibbereen are giving an extra Free night’s accommodation when you stay for 2 nights.