It was no great surprise when our own Chairman here at Granite Digital
Alf Smiddy, was invited to speak at the Cork Marketing Breakfast on Tuesday the 21st of February 2012. Aside from his work at Granite Digital, Alf has plenty of other impressive business experience and knowledge to his name.
Alf was the former Chairman and Managing Director of Beamish & Crawford Plc for many years as well as the director of a number of companies across a range of sectors including Financial Services, Technology, Research, Tourism & Hospitality, and Agriculture & Food. Alf is a Fellow of the Marketing Institute, and is also a Chartered Accountant with a Masters in Executive Leadership.
At the presentation, Alf discussed Marketing Management, Branding and the importance of leadership in Marketing. Thanks to his former Chairman position at Beamish and Crawford and other expertise relevant to the industry, Alf was able to speak at length about some of his experiences during the development and introduction of many beer brands. He also discussed the Leadership in the Marketing function as well as his stance on results and executive decisions from a marketing point of view.
Throughout his career Alf worked for and alongside Marketing Directors of Unilever, Proctor & Gamble, The Miller Brewing Company, the Fosters Brewing Group, et al, all of whom became part of the International Beer Business.