Cork’s newest hotel officially opened by An Taoiseach

It’s been up and running for a few weeks now with its amazing new website, designed and built by the guys here at Granite, but today saw the official opening of The Kingsley by the Taoiseach.

Cork Chamber Chief Executive Conor Healy today welcomed the opening stating that “2014 has been a great year so far for the hotel sector in Cork with many hotels reaching capacity at peak times over the summer season.  The Kingsley, and its high quality offering offers massive potential to add to Cork’s capacity to deliver an attractive tourism product.”

The Kingsley is owned by the Fota Collection, and we have been a digital marketing partner of theirs for over 2 years promoting Cork’s finest 5 Star hotel . This year has seen us work with them on some web and app development projects and we look forward to continuing to build a strong partnership.

Congrats to them on the official opening today and here’s to many big days ahead.

 

Cork’s Biggest Summer Events

We were delighted to win a new contract recently in which we will be working with the Munster Agricultural Society on 2 exciting projects for The Cork Summer Show & The Cork Food Fest event which are taking place in June this year from the 13th to 15th inclusive.
We have created 2 brilliant websites and both have been launched in the last week.
Cork Summer Festivals

The Cork Summer Show is a 3 day family event at Curraheen from June 13th – 15th. The event will have something for everyone and is a must see. Animal Shows, the Festival4kidz, live entertainment and The Cork Food Fest are just some of the amazing activities that will be happening this Summer.  http://www.corksummershow.com/

Experience Cork Food Fest will be hosted by The Munster Agricultural society in conjunction with the well established Cork Summer Show.

The show aims to be a unique experience with hundreds of food stalls, food demonstrations, live music in a village setting. The concept for Food Fest was developed to celebrate the very best of Irish Food in a festival setting. http://www.corkfoodfest.ie/
We have provided the following services:

The Importance of Social Media in Business

Companies and their Social Media Stats

Companies and their Social Media Stats

Many companies know that social media is a major factor for businesses to achieve success in today’s increasingly competitive marketplace, and in 2014 a lot of companies who embraced the social media revolution are now reaping benefits from their investment in time and resources, producing a high number of fans/followers, high Google rankings,  successful conversions and great influence factors

Continue reading

Digital Marketing delivers growth for Blarney Woollen Mills

Blarney Woollen Mills is Ireland’s largest online gift-store. Founded in Blarney, Co Cork in 1975 as a souvenir/gift shop aimed at selling to tourists visiting the village to kiss the Blarney Stone, Blarney Woollen Mills quickly developed a significant mail order business shipping gifts primarily to the USA. Their web presence, Blarney.com has a huge range of products from the most popular Aran Sweaters to Celtic Jewelry and Novelty Irish Gifts.

Following the launch of a new version of their website website,  Blarney Woollen Mills hired Granite Digital in April 2013 to support its digital marketing strategy. Online sales had previously been based on email marketing and a strong brand generating repeat & referral business. The brief was to plan and implement a search engine marketing strategy to target new business for the website and thereby increasing brand awareness, revenue and sales.

Objectives

• Increase online visibility of Blarney.com
• Increase sales from new online channels
• Increase brand awareness

Strategy

Granite Digital’s search engine marketing campaign focused on generating awareness of Blarney.com combining both SEO and Search Engine Advertising (Google AdWords) to target users searching for Irish Gifts but who expressed no preference for where they bought them.

Once awareness was achieved, the focused broadened to tap into loyalty using remarketing with online display ads. Each channel  offers unique possibilities and plays a vital part in driving brand awareness, increasing sales and increasing performance:

SEO (Search Engine Optimisation)
• Raises awareness of Blarney.com among people searching for products stocked by Blarney Woollen Mills
• Increase in targeted traffic to website:

SEO-traffic-growth-for-Blarney.com  Search Engine Advertising
• Highly targeted advertising guaranteeing instant awareness
• Sophisticated conversion tracking to measure return on investment

Display Remarketing
• Drives sales and increases ROI by re-targeting customers who viewed products on site but didn’t purchase.
• Ads tailored to this campaign – targeting people who have already been on website

Google to launch new Search Results page design

If you have been using Google over recent weeks then you may have noticed that the Search Engine giant has been testing various proposed layouts in the hope of making the appearance of the search results interface easier to read. They have done this by increasing the font size and removing the underlines for some of hyperlinked content.

Continue reading

Granite Digital Partners with Worldchoice Travel

RobC_speaking_2

Granite Digital are delighted to be recently awarded the contract to redevelop the Worlchoice Travel website and intranet. It is a very exciting project for our Web Development Team, with the goal of improving collaboration and communications between member agents and trade partners whilst most importantly using technology to deliver bigger profits for all involved.

Robert Carpenter, Director at Granite Digital, described the project as ‘very exciting’, saying it will showcase a ‘world-class digital look and feel’ to Worldchoice’s engagement with both their Irish members and their trade partners, which include Amadeus and Royal Caribbean. The goal is to bring Worldchoice’s intranet portal to life, he said, ‘reinvigorating’ their brand and profile.

Continue reading

Eircom Disruption causes havoc in West Cork Areas

Business’s in the west Cork area were left stranded for almost a month and suffered serious disruptions the their daily online business proceedings due to problems with Eircom’s telephone & broadband systems, The problem was mainly within the Skibbereen area and Eircom were slow to accept responsibility.

Granite’s very own chief technical officer Ger O’Shea spent at least three weeks or more tackling the problem with Eircom and also helping some of granites many clients after receiving a constant stream of complaints from the Skibbereen area.

Continue reading

Cork Software company TeamworkPM acquire Teamwork.com Domain for €550.000

Peter Coppinger & Daniel Mackey founded Digital Crew in 1998 and have made a living building websites, intranets and custom web-based solutions for clients in Cork, Ireland. At this point their company has a good reputation internationally and they sell website components online.teamworkpm-126

They spent some time reviewing and using project management software and tried several different companies and found many were very expensive, overly complex, and some were lacking basic features, they wanted something intuitive that doesn’t take time to learn and maintain. Something everybody in the company can use – not just the project manager.

So Peter and Dan set about creating their own Project Management software, their mission was simple – to make the world’s most easy-to-use, fastest and best Project Management System.

Today Some 20,000 companies in 147 countries worldwide use TeamworkPM’s business software, which streamlines day-to-day operations. Around 90% of the customer base includes companies like eBay, Microsoft, Oxfam, Forbes, PayPal, Electronic Arts and NBC. The company says sales are set to exceed US$12m by the end of 2015.

Trading under the Domain name of teamworkpm.net,  Teamwork have been negotiating for the domain of “teamwork.com” for over 2 years, this is the first time that the domain teamwork.com will actually be used, having remained dormant since it was acquired by the original owner in 1999.

photo (1)The purchase of Teamwork.com was one of the biggest domain sales worldwide last year and we believe it to be one of the most expensive ever purchased by an Irish company.

Peter Coppinger said “We are 100%  confident that the investment will pay for itself in no time as we expand our product range and improve marketing under the new brand, the company aims to use the new domain name to be a kind of marketplace for its software-as-a-service (SaaS) cloud-based business products, which include CRM, customer support and bookkeeping.”

Here at Granite Digital we are proud to have worked with Teamwork in the transition of their original company and clients; Digital Crew. And we wish them the very best for the future.

At Your Service!!

We were delighted to be asked by Millstreet Country Park to design and develop a new website for their amazing facility. Being honest, I never even knew the facility was there until we started working with them. The Park was featured on tonight’s “At your Service” with John & Francis Brennan on RTE. We are very proud of what we have produced and I think you’ll agree when you see the ‘Before & After’ shots below that the new site is a much better representation of the Park.  I hope we don’t have to tell you which is which :)

Best wishes for the future to Millstreet Country Park

millstreet-before

millstreet-after_sml